Robert  Bennett

FareStart Visual Redesign

A redesign of the FareStart organization's visual branding and identity.

  • Created Winter 2018
  • By Robert Bennett
  • For HCDE 308 Visual Communication in Human Centered Design and Engineering


The FareStart Visual Brand Book is the cumulation of a series of visual redesigns I created as a part of HCDE 308, a ten-week class focused on the visual aspects of design. As a part of the redesign, I created a new logo and icons, defined a clear color scheme and font set, specified the types of images to be used on the site, and crafted a set of three representative wireframes encompassing the changes. Below is the brand book in its entirety.